What We Do

Senior go-to-market capability, without building the team.

Keynote runs the commercial engine for companies that need traction now: from positioning through pipeline. Engagements are scoped tight, run hands-on, and built to be handed off.

Strategy

GTM Strategy

The plan your board and investors can hold you to, and the positioning that makes the rest of the engine worth running.

  • Positioning, pricing, and launch sequencing
  • Proposals, SOWs, and investor communications
  • Fractional GTM leadership
Demand

Demand Engines

The infrastructure that turns strategy into pipeline, implemented properly and run day to day.

  • HubSpot implementation and CRM hygiene
  • Outbound programs and sequenced sprints
  • Lifecycle and nurture systems
Campaigns

ABM & Creative

Targeted campaigns built for named accounts, with creative grounded in your actual brand assets.

  • LinkedIn ABM and document ads
  • Account lists and audience builds
  • Campaign creative and copy
Data

Intelligence & Datasets

Curated market data and buyer mapping that tells you who to call and why, before you spend.

  • Custom account and contact datasets
  • Market reads and category analysis
  • Network-driven deal flow
How Engagements Run

Three ways to work together.

SprintsScoped projects with a hard finish line: a launch, a list build, a campaign
RetainersThe engine, run monthly: demand programs, campaigns, and reporting
FractionalSenior GTM leadership inside your team, without the full-time hire
Recent Engagements

Different markets. Same machinery.

Spirits

Full-scale ABM and marketing automation build

Standing up the whole commercial engine inside the spirits category: account targeting, lifecycle automation, and the CRM discipline underneath it, so outreach runs as a system instead of a series of one-offs.

Focus: ABM, automation, CRM
Brand Awareness

LinkedIn advertising built for a tight market

Targeted awareness and engagement programs for categories where the buyer universe is small and every impression counts: paid creative aimed at named accounts rather than broad reach.

Focus: paid social, creative, engagement
Cross-Industry

Market research and addressable market mapping

Focused research engagements across industries: buying personas, serviceable addressable market sizing, and the account intelligence that tells you where the real opportunity sits before budget gets committed.

Focus: research, personas, SAM
Contact

Tell us what you're building.

Whether it's a launch, a pipeline problem, or a market you need mapped, the first conversation is free and useful.

Start a conversation